Established Thought Leader in Consumer Research

We proudly announce that our faculty member, Prof. Zeynep Gürhan Canlı, has been recognized as an "Established Thought Leader in Consumer Research" by a recently published comprehensive scholarly benchmarking analysis.

The paper by Pham, Wu, and Wang (2024), published in the Journal of Consumer Research, analyzes the productivity and citation impact of editorial scholars in the Journal of Consumer Research and the Journal of Consumer Psychology, proposing a metric, the p-index, as an indicator of a researcher's thought leadership.

According to this analysis, Prof. Gürhan Canlı is positioned among scholars with "the most compelling profile: their many top marketing publications tend to generate relatively strong scholarly interest." These select scholars are identified by name and are regarded as "established thought leaders."

Congratulations to Prof. Zeynep Gürhan Canlı for her significant accomplishment, and best wishes for her continued success.

You can access the article via this link.